Spyker Cars
3D Configurator
About Spyker Cars
Spyker Cars is a manufacturer of highly exclusive hand-build super sports cars. The racing and aviation heritage of the early cars has been carried over to the contemporary Spykers, their design being heavily influenced by airplanes and aerodynamics. Spykers are the ultimate statement of individuality: a creation of timeless beauty in the form of a state of the art technology package with spectacular performance. Every Spyker is as much an individual as its discerning buyer.
A 3D-configurator that introduces users to their new model
Spyker cars came to us to help visually present their newest model; the C8 Preliator. They wanted a 3D-configurator that could help introduce the new model, the configurator was to be used in events and Spyker experience centres to let clients experience and personalize the car of their dreams.
The 3D-configurator we made for Spyker is a highly interactive custom-made software project that let's the user interact with just about every aspect of the car. Seeing as the configurator was set to be used at events it had to work effectively and be simple in usage.
The Result
All of the combined efforts make for a great introduction to the new Spyker model, the configurators lets users explore and interact with the newest addition to the Spyker cars line. Interested consumers can design their unique car which creates for a great buying experience. Currently the configurator and the corresponding 3D renders are being used at events and at Spyker experience centers as the opportune promotional package for this great piece of human ingenuity.
