Dutch Craft
Brand touch-up and digital presence
The new Dutch craft E-Cat 25
The E-Cat 25 is a silent electric catamaran that's perfect for spending time on the water with friends and family. While Dutch Craft is known for its purpose-built crafts like diving, daytrips, and other active live on the water experiences, the E-Cat 25 is by far the most efficient 25 footer on the market.
Branding touch up and Ui/Ux design
Dutch Craft is a brand that has long been known for its sleek, minimalist designs. They're also known for their attention to detail, and the care they put into every aspect of the product.
The new E-Cat 25 was no exception. With an all-new design that would bring their boats to a whole new level, Dutch Craft needed help with the launch of their new boat. We were asked to help them with a small brand touchup and UI landing page for their product lounge.
After analyzing their current design, we were able to remove some of the bright colors that were used in their previous branding and instead create very clean, light looking studio shots of the boat. We paired this with an simple minimalistic clean ui design that made for an informative yet simple landing page.
3D Still and animation production
The Dutch Craft renderings were produced in high quality, and delivered with animations to portray a clean Scandinavian design focusing on utility and efficiency. The storyline focused on all features of the boat, from its usability in open water to its lines and sharpness. The still renders from multiple angles showed the specific high quality materials and finishes used in these boats. The renders also showed angles not possible in conventional photoshoots, combined with the wind tunnel details, how will the water run by the hull.
The Dutch Craft renderings had a very low drag coefficient that we wanted to show off!
