MDF Training & Consultancy
Identity and web design
MDF School of Empowering People, Creating Impact
MDF is a name that has become synonymous with excellence. MDF have been in the business of providing learning trajectories and advisory guidance for over 37 years. Their team consists of diverse professionals with complementary expertise—that's what has turned them into an industry leader, and a strong force in working toward positive change for a better world.
New Branding and UX/UI
MDF had a clear vision and goals, which The Brink team fulfilled in the executed design. The old MDF site was created 5 years ago and was not as effective in supporting the mission and objectives as it could have been. After research done by the MDF team, who identified key audiences, gathered usage patterns (through site analytics) and user feedback (through a user survey), a new vision for the site was developed.
Design direction and request
The design direction and UX/UI request was to maintain a unified look and feel, build brand authority, and create an engaging and easy-to-navigate experience. After the rebranding, the MDF site educates and informs potential customers and generates leads to attract customers.
