The graphical elements and playful animations of the Pawly brand were carefully crafted to capture the fun and playful personality of the brand. The vector drawings featured cats, toys, and scratching posts, all of which were brought to life through simple yet dynamic animations. The color palette, consisting of pastel and vibrant versions of red, blue, and green, added to the brand's overall playfulness. The end result was a memorable and distinctive brand identity that stood out in the pet product market.