Practical Accounting
Practical
Accounting
Rebranding, digital presence
Rebranding,
digital
presence
and development
and
development
Identity
UX/UI
Development
Practical accountants, the new era of financial excellence
Practical
accountants,
the
new
era
of
financial
excellence
Located in Amsterdam's heart, "Practical | Excellence in Finance" is redefining accounting's future. Merging traditional wisdom with modern innovations, our team leads the evolution in finance. We blend age-old practices with today's technology, ensuring every client, whether a global enterprise or a local startup, experiences unparalleled financial excellence. With Practical, you're not just adapting to change; you're driving it.
Located
in
Amsterdam's
heart,
"Practical
|
Excellence
in
Finance"
is
redefining
accounting's
future.
Merging
traditional
wisdom
with
modern
innovations,
our
team
leads
the
evolution
in
finance.
We
blend
age-old
practices
with
today's
technology,
ensuring
every
client,
whether
a
global
enterprise
or
a
local
startup,
experiences
unparalleled
financial
excellence.
With
Practical,
you're
not
just
adapting
to
change;
you're
driving
it.
01
01
01
01
Practical's new logo
Practical's
new
logo
For Practical | Excellence in Finance, we recognized the need for a logo refresh. Using clean line shapes, we blended modern design elements with classic flair. The result is a logo that captures Practical's innovative approach to finance while paying homage to its history. It’s all about simplicity and clarity, reflected in in the design.
For
Practical
|
Excellence
in
Finance,
we
recognized
the
need
for
a
logo
refresh.
Using
clean
line
shapes,
we
blended
modern
design
elements
with
classic
flair.
The
result
is
a
logo
that
captures
Practical's
innovative
approach
to
finance
while
paying
homage
to
its
history.
It’s
all
about
simplicity
and
clarity,
reflected
in
in
the
design.
02
02
02
02
Crafting clean digital experiences
Crafting
clean
digital
experiences
With a focus on a clean and minimalistic style, we place emphasis on clarity and directness of the digital presence. Subtle micro animations add a touch of dynamism without overwhelming the viewer. The design incorporates a light palette with high contrast accents of red to capture attention. This combination ensures that every user's experience is smooth, intuitive, and memorable.
With
a
focus
on
a
clean
and
minimalistic
style,
we
place
emphasis
on
clarity
and
directness
of
the
digital
presence.
Subtle
micro
animations
add
a
touch
of
dynamism
without
overwhelming
the
viewer.
The
design
incorporates
a
light
palette
with
high
contrast
accents
of
red
to
capture
attention.
This
combination
ensures
that
every
user's
experience
is
smooth,
intuitive,
and
memorable.
03
03
03
03
The nuanced palette of modern branding
The
nuanced
palette
of
modern
branding
In an evolution of branding, color plays a pivotal role in conveying both sophistication and vitality. The choice of grey tones, with subtle hints leaning towards blue and green, gives a sense of professionalism and stability. Black is incorporated to anchor the palette, bringing depth and gravitas. A dash of vibrant red is adeptly used to give it some brightness. This striking shade doesn't just break the monochromatic scheme but serves as a powerful highlight, drawing attention to key aspects and emphasizing the brand's spirit.
In
an
evolution
of
branding,
color
plays
a
pivotal
role
in
conveying
both
sophistication
and
vitality.
The
choice
of
grey
tones,
with
subtle
hints
leaning
towards
blue
and
green,
gives
a
sense
of
professionalism
and
stability.
Black
is
incorporated
to
anchor
the
palette,
bringing
depth
and
gravitas.
A
dash
of
vibrant
red
is
adeptly
used
to
give
it
some
brightness.
This
striking
shade
doesn't
just
break
the
monochromatic
scheme
but
serves
as
a
powerful
highlight,
drawing
attention
to
key
aspects
and
emphasizing
the
brand's
spirit.
04
04
04
04
Capturing stillness and momentum in brand Imagery
Capturing
stillness
and
momentum
in
brand
Imagery
The use of vibrant photographs seamlessly intertwines with the brand's new identity. Stunning landscapes, saturated with high contrast, evoke a sense of grandeur and tranquility. Contrasting this serenity, images of airplanes introduce a dynamic element, encapsulating velocity and forward motion. Thus, the imagery oscillates between moments of calm and bursts of energy, resonates both the brand's heritage and its progressive trajectory
The
use
of
vibrant
photographs
seamlessly
intertwines
with
the
brand's
new
identity.
Stunning
landscapes,
saturated
with
high
contrast,
evoke
a
sense
of
grandeur
and
tranquility.
Contrasting
this
serenity,
images
of
airplanes
introduce
a
dynamic
element,
encapsulating
velocity
and
forward
motion.
Thus,
the
imagery
oscillates
between
moments
of
calm
and
bursts
of
energy,
resonates
both
the
brand's
heritage
and
its
progressive
trajectory
Other cases
Other
cases
