Ticra Outdoor is a Dutch company specializing in outdoor and wellness products, catering to a wide range of outdoor living experiences. Their offerings include various models of hot tubs, saunas, garden houses, and outdoor living accessories. With a focus on quality and versatility, Ticra's products are designed to enhance the comfort and aesthetics of outdoor spaces. They emphasize bringing the tranquility and beauty of nature into one's garden, creating a serene outdoor retreat. Their range includes unique items like wood-fired hot tubs, barrel saunas, and Finnish kotas, demonstrating their commitment to diverse and innovative outdoor solutions.
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A fresh Visual Identity: The rebranding story
This strategic transformation sought to cultivate a brand personality that resonates on a deeper level with outdoor enthusiasts. The result is a brand that exudes warmth, receptivity, unshakable confidence, and a subtle touch of luxury. Central to our rebranding efforts was the creation of a renewed visual identity, marked by the redesign of Ticra Outdoor's logo. It extends a warm invitation to customers while conveying the high-quality essence of our products in a sophisticated yet understated manner.
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A Digital Evolution: Crafting Ticra’s online experience
In the realm of digital transformation, the development of Ticra Outdoor's website and webshop marked a significant milestone. The creation of a virtual showroom is a highlight, offering an immersive and interactive experience for customers. This innovative platform allows users to explore Ticra’s extensive range of products in a virtual environment, simulating the experience of a physical showroom. By leveraging the immersive experience of their Matterport 3D store views and integrating a sophisticated e-commerce platform equipped with an advanced filtering system, we aimed to encapsulate the essence of high-end outdoor living. This seamless integration of e-commerce functionalities ensures a user-friendly shopping experience, enhancing customer engagement and accessibility to their unique products.
The rebranding efforts focused on cultivating a personality that resonated with outdoor enthusiasts on a deeper level. The result was a brand that exuded warmth, receptivity, confidence with a touch of luxury.
